Our Mission

• To connect the community, business and public, in the task of acquiring, operating and retaining significant national and international events.

• To Increase prosperity and employment within the events industry in the Upper North Island.

• To generate shareholders returns in keeping with investment and individual strategy for involvement, when 37south acts as a promoter.

Our Values

• We’re ethically based – our behaviour reflects our beliefs and principles.

• We’re morally driven – we believe in our communities and the partnerships we need to establish and nurture in order for all to be successful.

• We hold ourselves accountable – we don’t hide and openly display our performance to our communities and partners.

• We’re visionaries – we aren’t wrapped in ‘today’ but openly explore new possibilities and ways of doing things.

• We nurture our partnerships – we are committed to being the ‘glue’ in the Events infrastructure and recognise we need to work closely with other, like-minded individuals and groups.